The pure 999 gold Dragon Sculpture, which is worth RM9,999 carries a ball symbolising the ‘pearl of power’ most often associated with wealth, good luck and prosperity in Chinese mythology

For Carlsberg drinkers, the Carlsberg CNY promotion has begun a gold rush worthy of the fabled pint.

The Carlsberg CNY promotion which gives away gold and other gifts worth more than RM4,888,888, started in December last year and has been receiving a substantial amount of response. To-date, four lucky Carlsberg consumers have won pure 999 gold Dragon Sculptures worth RM9,999 each and another 167 consumers across Peninsular Malaysia walked home with pure 999 gold pendants worth RM999 each.

The pure 999 gold pendant is worth RM999 each

Something as ordinary as a bottle cap is now valued almost as if it were precious gold. Ng Huat Chen from Kuala Lumpur was one of the lucky winners of Carlsberg’s gold pendant. “I remember hitting the jackpot by opening my first Carlsberg bottle, I felt so lucky! The joy of winning this prize should be shared among my group of friends with another Carlsberg!”

Lim Eng Wah, Northern Region Sales Manager of Carlsberg Malaysia; Loh Chun Meng from Penang, the first winner of the gold Dragon Sculpture; Toh Swee Huat, Area Sales Manager (Penang) of Carlsberg Malaysia

Many consumers have also won the exclusive limited edition Carlsberg Gold Pints that come in a special packaging. Consumers can participate when they purchase Carlsberg beer in big bottles from food courts, coffee shops, hawker centres across Peninsular Malaysia. To determine what type of gift they have won and can redeem, all they need to do is check the design printed inside the bottle cap.

A few more pure 999 gold dragon sculptures, hundreds of pure 999 gold pendants and thousands of limited edition Carlsberg Gold Pints are still up for grabs. This Carlsberg promotion is available until 6 February 2012 or while stocks last.

Consumers can anticipate more exciting CNY activities and promotions from Carlsberg starting from the first week of January 2012. To welcome the Year of the Dragon, Carlsberg is holding first-of-its-kind dragon performances and other related activities to spread positivity and happiness in various locations in the peninsular. Carlsberg, the most preferred brand in Malaysia, plans to make its Lunar New Year celebration with the Malaysian public the most auspicious, rewarding and unique one to-date.

For more information, check out www.carlsbergmalaysia.com.my